CASE STUDY:
NBA PARIS GAME 2023

THE JOB

Repeat business is the hardest to earn. Following the success of NBA Japan, Ki-Nitro Collective was once again asked to deliver the second of the NBA’s global event series NBA Paris. This event would bring together the infamous Chicago Bulls & The Detroit Pistons, their families, guests, and 20 internal NBA stakeholder groups to participate in a high-stakes regular season game.

Competition meets culture: Staging this event during Paris’ busiest time- Men’s Fashion Week and post-Christmas Holidays. Presented as the signature NBA event, the NBA was in pursuit of a local logistics experience matched by an international level of service delivery for each of its high-profile stakeholders.  

THE SOLUTION

With just 4 weeks advance time. Ki-Nitro’s Parisian presence ensured resources came together to deliver turn-key services for the NBA’s Paris debut. Seamless from wheels up to wheels down staffing & transportation to hotels, practice, arena, hospitality venues, and tour sites. Pistons & Bulls delegations delighted in the customized Parisian off-the-court experiences curated by Ki-Nitro hospitality.