CASE STUDY:
ADOBE FOR ALL
JAPAN 2023

THE JOB

In the wake of the post-pandemic cultural shift, Adobe prioritized reconnecting and re-engaging within its global organization. To reinforce its values of inclusion, loyalty, and belonging, Adobe launched the 'Let’s Belong Together' single-day experience under its 'Adobe for All' initiative. Cross-city collaboration with local teams in two cities, delivering seamless logistical solutions for venue sourcing, setup, registration management, merchandising, hosting, and production on behalf of

Adobe’s Japanese team was the job. The event featured keynote speakers, three panel sessions, a community talent showcase, and F&B services—all executed within a tight timeline working cross-functionally with Adobe’s global team. Challenge accepted! 

THE SOLUTION

Adobe’s global employee engagement campaign “Let’s Belong Together” experience, hosted a two-city, single day event that included an 'All Hands Management Meeting, a community showcase, and strategic team building activities.

Designed to align with Adobe’s global presence and cultural expectations, the hybrid event featured curated merchandise, immersive experiences, and efficient logistics. Additionally, Ki-Nitro provided creative strategies to foster connection in the hybrid, highproduction format across Tokyo and Paris. Ki-Nitro ensured flawless execution within a limited venue footprint, meeting pre-established global KPIs through seamless collaboration with local teams. Ki-Nitro’s and Adobe’s shared commitment to inclusion and belonging was key to the event’s success in both cities.