CASE STUDY:
FIFA WORLD CUP QATAR 2022
THE JOB
Football firsts! For the first time in the history of the FIFA World Cup, the "beautiful game" tournament was staged in the heart of the Middle East, Qatar- a country with a population of 3 million citizens on a tiny geographical footprint. Within a 1-year planning cycle, the ask was to support the varied hospitality program needs of 2 global clients with event solutions and curate cohesive local teams in a new but limited sports tourism environment.
The duration of the program was a full 4-week cycle from November to December 2022. Culture meets capacity. Doha, a new city, with physical & local supplier limitations but extreme demands, Ki-Nitro was tasked with delivering varied event solutions that expanded mid-program.
THE SOLUTION
A team of 6 global and local team members prepared and managed onsite the 24/7 operations of two global hospitality programs hosting global celebrities, executives, and international sponsorship guests over a 30-day period. Ki-Nitro was tasked with sourcing trusted event ground transport, staff management, merchandise, and restaurant locations within a market that was saturated by requests with very limited overall resources. GOALLLLL.
THE OPERATION
8
STADIUMS
25 SUPPLIERS
3 HOTELS
30 DEDICATED LIMOUSINES
MERCHANDISE MANAGEMENT
1.5 MONTHS OF ACTIVATION
1,300
SINGLE ARRIVALS & DEPARTURES
THE RESULTS
SUPPLEMENTAL ON-DEMAND.
ON-SITE LOCAL STAFF & DRIVER TRAINING.
AUGMENTED SERVICE STANDARDS.
SUCCESSFUL, EXPANSIVE.
UNANTICIPATED PROGRAM LOGISTIC SOLUTIONS.
CREATIVE CULTURAL AMENITIES.
“As always such a pleasure working with you! THANK YOU for your incredible work, support, always going over and beyond. We could not have done it without you and the Ki-Nitro team!”
- OCTAGON